Natoora, Fruit & Veg with Purpose

by Alison Lyons March 19, 2024 1 min read

Natoora, Fruit & Veg with Purpose

Realtionships, not transactions. 

While our focus to organic & regeneratively farmed is widely known, our commitment for transparency and quality reaches our Fruit & Veg Box as well. 

Beginning in New York, over 20 years ago, Natoora was founded through a strong belief in breaking the cycle of all year round produce. Coming to Melbourne a few years ago, their hub in Collingwood houses seasonal produce from around Australia. You can see their In Season list here. In challenging the current system they want consumers to think about:

Go Beyond Four Seasons

Each fruit and vegetable has its own season, with subtle shifts which happen every day. Follow their microseasons to unlock flavour at every stage.

Know Where Your Food Comes From

We know the name of the people behind everything we source. Recognise their growing artistry to find out exactly where your food comes from (and why that matters).

Make Your Diet Diverse

Our growers work with varieties chosen for quality and nutrition, not yield. By selecting their crops you keep heritage seeds in play, add to ecosystem biodiversity and preserve unique flavours.

Food for thought.