Hagen’s Organics is a second-generation family-run butchery based in Melbourne. With five stores located around city at the Prahran Market, Queen Victoria Market, Richmond, Bentleigh and the South Melbourne Market, Hagen’s Organics provides the community with organic, ethically raised and locally sourced meat.
Hagen’s Organics originally began in the 1980’s when Royce and Susan Hagen ran an organic fruit and vegetable store in the Prahran Market. This was at a time when organic produce was a niche product, with a smaller yet, defined and loyal following. Royce and Sue sold premium and locally grown certified organic fruits, vegetables and herbs. It wasn’t long before their customer base started encouraging them to retail organic meat.
So, in 1998 Hagen’s Organics made a shift from fruit and vegetables to beef, pork, poultry and lamb, with Royce opening Hagen’s Organic Butchers at the Prahran Market. This move meant Royce became one of Victoria’s original organic butchers, working with local farming families to bring Melbournians the best meat available.
Over the years, Hagen’s Organics has built a loyal following, with many customers being generational families who have been shopping with them for a number of years.
Today, the company is run by Royce and Sue’s son Oliver who, like his father, is committed to bringing his community premium quality meat that is of the highest ethical standards, with a focus on organic and biodynamic principles.
Central to the Hagen’s Organic ethos is Hagen’s family desire to provide a healthier, more environmentally friendly way of eating.
“We should only be eating meat 3 – 4 times a week. It’s better for our health, better for the animals and better for the environment” says Oliver.
Oliver, along with his sister Ruby and mum Susan, operate the business from their warehouse Richmond.
Their team is made of passionate and skilled butchers who value quality meat and work to best practice to supply a product that reflects the time effort and energy the farmers have put in to raising them.
Their retail team consists of knowledgeable and friendly men and women who, as customer-facing team members represent the Hagen’s Organics brand each day in-store. The retail staff work alongside the butchers to create an experience for customers who are seeking a premium product from a family brand. The staff’s product knowledge is second-to-none as they communicate the sustainable and ethical features of the product, as well as preparation and storing tips for the home cooks.
Hagen’s Organics is working towards a closed loop system, where they are able to supply meat to those who wish to eat in a way that is sustainable and has respect for the land, the animal and the producers.
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